REVERSE GRAFFITI
Cut through the digital noise with the original, eco-friendly street advertising format. We transform everyday city pavements into high-impact, zero-waste canvases using nothing but water.
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REVERSE GRAFFITI otherwise known as clean graffiti
Leave your mark. Leave nothing behind.
Clean Advertising (widely known as reverse graffiti or clean stenciling) places your message exactly where your audience is looking: right in front of their feet. By selectively cleaning the grime off urban pavements through precision-cut stencils, we create crisp, high-contrast brand messages that are impossible to ignore. No ink. No paper. No waste. Just your brand, organically cleaned into the city infrastructure that will last 3-6 weeks depending on local variables.
100% Eco-Friendly & Sustainable We use zero chemicals, zero ink, and zero paper. By using high-pressure water (often recycled rainwater) to simply clean the pavement, it is the most environmentally responsible OOH (Out of Home) format available.
Hyper-Targeted Footfall Traditional media makes you wait for the audience. We take the message to them. We strategically place your campaign outside competitor retail stores, major train stations, sporting venues, or directly along heavy commuter routes.
Social & PR Gold Clean adverts are inherently fascinating. The stark contrast and guerrilla nature of the medium create highly photogenic moments, driving massive organic shares across Instagram, TikTok, and LinkedIn.
Naturally Temporary Depending on the footfall and weather, clean adverts naturally fade away over time as the pavement weathers, meaning zero cleanup costs and full compliance with local environmental ethos.
Step 1: Artwork & Stencil Fabrication
We take your campaign creative and refine it for the pavement. We optimise the message, size, and layout, then manufacture a heavy-duty, reusable stencil designed for crisp, repeatable installations.
Step 2: Tactical Location Planning
We don't just spray and pray. We carefully plan high-footfall placements based on your target audience, confirming surface suitability (stone, concrete, or paving) for maximum contrast.
Step 3: Stealth Installation
Our professional, fully-equipped field teams deploy to the streets, using industrial pressure washers to clean your message directly into the urban fabric.
Step 4: Photo Proof & Reporting
You don't just get our word; you get the proof. We deliver a comprehensive, high-resolution photo pack and location list the moment the campaign is live-ready to be handed directly to stakeholders or pushed to your PR and social teams.
Ready to take over the streets?
From clean stencilling to massive vinyl wraps, let’s create an outdoor campaign that gets everyone talking.